Spring | Summer 2020

Trend Attitudes

In Real Life Explore

Heatwave Explore

Flashpacker Explore

Street Smart Explore

Silkee Fashion Colors

In Real Life

Heatwave

Flashpacker

Street Smart

Current Season

In Real Life

The big tech backlash ushers in a new appreciation for the slower pace of pre-tech life. Rediscovering the joys of dawdling and day dreaming, and experiencing the world through our senses. The neo-romantic waves sweep in. We allow ourselves the time to read, listen to music and fall in love. The color palette features a range of sweet sorbets, fragile florals and leafy greens.

Heatwave

Heatwave takes us to the heart of the city in the dog days of summer. The concrete jungle bakes beneath the relentless sun, city styles borrow from the beach. Bathing suit bare meets caftan comfort creates a tropical take on city dressing, while summer sports like soccer and volleyball inspire casual cool. A color palette of solarized sunshine and beachy brights, offset by a range of cool shaded darks.

Flashpacker

A new generation of upscale globe trekkers seeks adventure and authentic experience by connecting with local culture on a global level. Flashpackers tune into roots, rituals and routine to broaden horizons and open minds. Looking for connection on a personal and spiritual quest. Color palettes reference natural elements of the earth, clay, wood and fire.

Street Smart

In an era of expecting the unexpected, the lines between street and sport have become increasingly blurred. This is creating a new age of street smart elegance with looks that can be worn for leisure, sport and to the office. Brand and designer collaborations present the opportunity to extend the boundary norms and captivate new audiences. The color palette features a patchwork of powdery pastels, city cements, and active sport accents.